As a leading telecommunications company, Telkom Indonesia sought to enhance its employer branding to attract young, skilled digital talent for its expanding digital ventures. However, the perception of state-owned enterprises as dull and outdated posed a challenge in engaging the younger workforce. To address this, Telkom needed a refreshed approach to its recruitment website and social media content, highlighting its innovation-driven culture and digital transformation initiatives.
Our team developed a social media playbook to standardize communication and ensure a consistent brand message across platforms. We created data-driven social media content tailored for fresh graduates and young professionals, strategically distributed across Instagram, TikTok, YouTube, and LinkedIn to maximize reach and engagement.
The campaign significantly amplified Telkom’s Sustainable Development Goals (SDG) and helped promote its sustainability and DE&I (Diversity, Equity & Inclusion) culture through Living In Telkom’s social media content. As a result, Telkom saw a monthly average growth of 500+ followers on Instagram and 880+ followers on TikTok, reinforcing its image as a forward-thinking and attractive workplace for Indonesia’s digital generation.