Sriboga EasyMix is a ready-to-use flour containing specific ingredients tailored to various cooking needs. Following the results of a brand audit conducted by Established Jakarta, Sriboga EasyMix aimed to reinforce its positioning in the premix flour sector by effectively communicating its key message through digital platforms.
To achieve this, we developed a comprehensive social media strategy designed to enhance brand awareness among the target audience. Our approach included crafting engaging social media content that resonated with consumers to drive interaction and increase engagement. Additionally, we produced high-quality video content showcasing EasyMix recipes, educating audiences on product usage and inspiring them to incorporate EasyMix into their cooking routines.
The campaign delivered remarkable results, with Sriboga EasyMix’s Instagram monthly average reach increasing by 207% compared to pre-campaign performance. Furthermore, the number of Instagram followers grew by 424% in just two months, significantly expanding the brand’s digital footprint and consumer engagement. Through strategic content creation and targeted social media initiatives, we successfully positioned Sriboga EasyMix as a strong contender in the competitive premix flour market.